Jan 02, 2026  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 4375 - Key Account Selling

Cr. 3. (3-0)
Prerequisite: MARK 3337  and approval of coordinator.

Selling to key accounts and complex enterprises. Account segmentation, strategic account plans, and the complex sales cycle.



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