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Jan 25, 2026
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MARK 4338 - Marketing ResearchCredit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: STAT 3331 or equivalent and MARK 3336 ; good academic standing; and one or more of the following: pre-business major with advisor approval, declared business major, or if required for a declared minor or special program.
Description
Overview of research methods and information needs for marketing decisions.
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