Jan 25, 2026  
2013-2014 Graduate Catalog 
    
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2013-2014 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 7374 - New Product Development

Credit Hours: 3.0 (3-0)
Prerequisite: graduate standing and MARK 6361 .
New product development and testing, business analysis for new products and applications of marketing planning models for successful introduction of new products.


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