| |
Jan 05, 2026
|
|
|
|
|
GHL 4336 - Beverage MarketingCredit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Hotel and Restaurant Management Majors or Beverage Management and Marketing Minors only, or consent of instructor; and junior standing.
Description
Identify and analyze the segmenting, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, and on-premise accounts to understand product assortment and pricing decision.
Repeatability: No
Additional Fee: Yes
Add to Portfolio (opens a new window)
|
|