Jan 03, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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GHL 4361 -  Marketing Strategies

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: Junior standing and GHL 3361  (formerly HRMA 3361).
Description
Strategic analysis and organizational decisions involved in creating and maintaining markets in the hospitality industry.
Repeatability: No

Additional Fee: Yes


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