MARK 3336 - Introduction to Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0

Prerequisite: Good academic standing; and one or more of the following: pre-business major with advisor approval, declared business major, or if required for a declared minor or special program.
Description
Analysis of the political, social, legal, and economic environments. Formulation of strategies and tactics for the design, pricing, channels, and promotion of products/services.