GHL 3348 - Principles of Hospitality Revenue Management

Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0

Prerequisite: GHL 1367 (formerly HRMA 1367).
Description
The principles of pricing strategies, distribution channels, market segmentation, and demand forecasting from a financial and managerial perspective. Current industry technology will be used to reinforce the concepts.
Repeatability: No

Additional Fee: Yes