Jan 25, 2026

2013-2014 Undergraduate Catalog

2013-2014 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

HRMA 3133 - Marketing Segmentation and Consumer Target

Credit Hours: 1.0 (Lecture Contact Hours:1; Lab Contact Hours:0)

Prerequisite: HRMA 3361 or consent of instructor.

Modern tools and techniques used to segment potential consumers according to demographic and attitudinal characteristics in purchasing behaviors. Use of advertising, promotion, and product assortment addressing segment-specific needs, desires, and preference. Application of marketing techniques specific to the sale of alcoholic beverages in hotels, restaurants, and retail operations.