Jan 24, 2026  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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HRMA 4336 - Beverage Marketing

Credit Hours: 3.0 (Lecture Contact Hours:3Lab Contact Hours:0)
Prerequisite: junior standing.

Identify and analyze the segmenting, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, and on-premise accounts to understand product assortment and pricing decision.



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