Jan 23, 2021  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 4372 - Services Marketing

Credit Hours: 3.0 (Lecture Contact Hours:3; Lab Contact Hours:0)
Prerequisite: MARK 3336 .

Marketing services. Service quality effects on firm performance. Integration of perspectives of top management, marketing, operations, and human resource management.



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