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Jan 02, 2026
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POLS 3362 - Political MarketingCredit Hours: 3.0 (Lecture Contact Hours:3; Lab Contact Hours:0)
Prerequisite: POLS 1336 and POLS 1337 or equivalent, and junior standing, or consent of instructor.
Techniques that political candidates, parties, and interest groups utilize in elections, focusing upon television and radio advertising, direct mail, phone banks, and candidate utilization, with special emphasis on gubernatorial campaigns in Texas.
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