Jan 03, 2026  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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HRMA 4336 -  Beverage Marketing

Credit Hours: 3.0 - Lecture Contact Hours: 3 ; Lab Contact Hours: 0
Prerequisite: junior standing.

Identify and analyze the segmenting, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, and on-premise accounts to understand product assortment and pricing decision.



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