Jan 26, 2026  
2014-2015 Graduate Catalog 
    
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2014-2015 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 6A61 - Marketing Administration

Credit Hours: 1.5 (Lecture Contact Hours:(1.5-0); )
Prerequisite: Graduate standing.
Overview of marketing, including segmentation, targeting, positioning and the marketing mix.


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