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    University of Houston
   
 
  Sep 24, 2017
 
 
    
2013-2014 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Retailing and Consumer Science, B.S.


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Retailing and Consumer Science is designed to develop professionals who can integrate knowledge of consumers and merchandising processes and apply that knowledge to a broad spectrum of problems facing individual consumers, families, service agencies, and retail marketers of products and services. Retailing and Consumer Science focuses on analyzing the consumer as a social and economic unit of society and on the process of merchandising products to consumers.

Professional development in this program includes trend analysis, selling, merchandising experience, internship, self assessment, professional goal setting, understanding owning and operating a small business, networking and portfolio development. Processes of retail marketing and consumer affairs are emphasized.

Graduates will:

  • Apply retail management techniques and principles to the buying and selling of products and services.
  • Have the option to enhance their professional development through the Electronic (online) Consumer Science and Merchandising courses (E-CSM), allowing students to earn income while acquiring skills from remote locations.
  • Demonstrate the relationship between consumers and businesses through employment in the fields of retail marketing, fashion, sales, buying, public relations, and education.
  • Display global technology expertise required for the merchandising professional in today’s marketplace.

Students pursuing the Retailing and Consumer Science degree must complete the following requirements in addition to the university core requirements and general college requirements.

University Core Curriculum


42 Semester Hours

For information on the University Core, please see the Academic Regulations  section of this catalog.

Please note that some majors have specific requirements in the core curriculum. Refer to the specific degree plans in this catalog for those requirements.

Note(s):


Major GPA will be calculated based on the major requirements and the professional studies area of specialization.

Professional Studies Area of Specialization:


Choose one (1) 15 hour specialization or elective block from those listed below (15 SH)

E-Tailing Specialization (15 semester hours)


Professional Studies Specialization


Approved non-CSM content course work (15 semester hours)

See faculty advisor for approval of a 15 hour content block in field other than Consumer Science and Merchandising

College Requirements and University Core


Communication


(6 semester hours which includes university core)

Writing in the Disciplines


(3 semester hours which includes university core)

History & Government


(12 semester hours which includes university core)

Humanities


(3 semester hours which includes university core - choose from approved list)

Visual & Performing Arts


(3 semester hours which includes university core - choose from approve list)

Social and Behavioral Sciences


(3 semester hours which includes university core)

Natural Sciences


(6 semester hours which includes university core - choose from approved list)

Mathematics/Reasoning


(12 semester hours which includes university core)

Program Requirements:


Electives: 12 SH minimum (or minor)


Electives or minor must be from approved technical area for students pursuing Technology Entrepreneurship specializations.

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