Jun 23, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Add to Portfolio (opens a new window)

HRMA 4336 - Beverage Marketing

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: junior standing.

Identify and analyze the segmenting, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, and on-premise accounts to understand product assortment and pricing decision.



Add to Portfolio (opens a new window)