Feb 28, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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DIGM 3351 - Individualized Communication Processes

Credit Hours: 3.0
Lecture Contact Hours: 2    Lab Contact Hours: 3
Prerequisite: ENGL 1303  or 1304 and Grade of C or better in DIGM 2353 .
Description
Designing and producing personalized communication campaigns while maintaining an integrated and consistent brand experience across all channels, including print, responsive design websites, and email. Digital asset management. Tracking and monitoring campaign performance.
Additional Fee Y



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