Jun 19, 2024  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Digital Media, B.S.







These are the areas that are explored in Digital Media in the College of Technology at the University of Houston. By using your leadership talents, you can create a communications tapestry by weaving together people and the technologies of print, photography, motion media, social media, and web design. Effective contemporary visual communication requires a mix of communications technologies; still- and motion media, social media, and web sites in addition to printed media.

Digital Media

The University of Houston Digital Media program prepares highly-qualified, sought-after, and technologically-savvy project managers who exceed the visual communication needs of their clients. Students who enroll in this program will gain competencies in various graphic-related technologies that support the digitization of graphic and text content as well as a broad background in leadership and supervision. Much of the curriculum is devoted to the utilization of digital-media-oriented information technology as it impacts the communication workflow. Graduates from this program move into positions of service support in businesses specializing in communication through print, internet, eMedia, social media, and video technologies. Service support positions that graduates assume are typically part of the larger sales function of digital media firms and include titles such as customer service representative, estimator, planner, supervisor, and scheduler. For graduates to move into sales person positions, they generally build upon the skills they have mastered in other service-support positions within digital media firms. Digital Media, part of the Graphic Communications cluster of industries, is a dynamic and ever-changing field and is ranked among the largest industries in the United States.

Digital Media (DIGM) courses are offered by the Information and Logistics Technology Department in the University of Houston’s College of Technology. Most classes are offered on the Sugar Land campus. DIGM courses cover bitmapped and vector computer graphics, digital photography, videography, animation, transmedia visual design concepts, pre-media technologies, web design, multimedia technologies, image transferring, and industry trends. Courses include theory-rich lectures as well as hands-on and enjoyable activities conducted in our state-of-the-art laboratories on the latest equipment. Each student also completes a senior thesis and internships are encouraged. You can learn more about the graphic communications specific classes and assignments by browsing www.digitalmedia.tech.uh.edu.

Program Design

The Digital Media degree is designed to be completed in four years and consists of 120 semester of undergraduate credit. The freshman and sophomore years may be completed at our cooperating community college, Wharton County Junior College. The program requires 42 hours of university core courses. In addition to meeting the 42 semester hours of university core curriculum requirements, students must complete major core requirements, an emphasis area, and approved electives. The Digital Media core covers computer graphics, web design, digital photography, page design, print production control, videography, costing/estimating, information technology, leadership and supervision, quality control, logistics, and sales. The program also provides for six hours of electives.

In addition to completing a 60-semester-hour core that consists of digital media fundamentals, information technology essentials, sales, and leadership courses, students also select a 12-semester-hour area of emphasis. Emphases include print media, eMedia (requires calculus), motion media, eCommerce, and packaging.

Digital Media courses are taught primarily on the main campus’ satellite facility in Sugar Land. Many of the lower-division DIGM courses can be completed at cooperating community college campuses, including Wharton County Junior College, Houston Community College, Lone Star College, and Austin Community College. If you are a community college student, please speak with your instructor or counselor transferability to UH.

Your Future

The Digital Media program provides extensive internship opportunities for its students as well as opportunities to network with industry professionals. In particular, the UH chapter of the International Graphic Arts Education (IGAEAUH) sponsors bi-annual and “meet and greet” opportunities so that students can learn about career opportunities first-hand from industry practitioners.

All majors and minors in the Department of Information and Logistics Technology must earn a grade of C or better in all major/minor courses. No grade lower than C will be accepted on any courses applicable to the major transferred to the University of Houston.

University Core Curriculum

42 Semester Hours

For information on the University Core, please see the Academic Regulations  section of this catalog.

Please note that some majors have specific requirements in the core curriculum. Refer to the specific degree plans in this catalog for those requirements.


Major GPA will be calculated based on the major requirements and area of emphasis.

Students must choose one area of Emphasis:

Electives (6 SH): Choose 6 Hours from the Following:

College Requirements and University Core


(6 semester hours which includes university core)

Writing in the Disciplines

(3 semester hours which includes university core)

American History and Government/Political Science

(12 semester hours which includes university core)

Language, Philosophy & Culture

(3 semester hours which includes university core - choose from approved list)

Creative Arts

(3 semester hours which includes university core - choose from approve list)

Social and Behavioral Sciences

(3 semester hours which includes university core)

Life & Physical Sciences

(6 semester hours which includes university core - choose from approved list)


(12 semester hours which includes university core from courses listed below)

eMedia area of emphasis requires