Nov 30, 2023  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Marketing, B.B.A.

Return to {$returnto_text} Return to: C.T. Bauer College of Business

Courses in marketing (MARK) focus on various topics in the marketing of goods and services. Topics include how to conduct market research, how to understand buyer behavior, how to use customer databases, how to sell, how to manage selling operations, how to market in an international context, and how to formulate marketing strategies.

A marketing major is appropriate for students who plan careers in selling, sales management, retailing, or marketing staff functions such as advertising, market research, and general marketing management.

Marketing (24 semester hours)

  1. Complete MARK 3337 . (Students with a Marketing major or minor who take MARK 3337  to meet the Business and Professional Communication requirement for the B.B.A. must take an additional three-hour Marketing course.)
  2. Complete MARK 3339 .
  3. Select 12 semester hours of advanced marketing electives.
  4. Select 6 semester hours of approved advanced (3000- 4000-level) electives in business (these are in addition to 6 hours of advanced business electives required of all majors).

Return to {$returnto_text} Return to: C.T. Bauer College of Business